This programme helps you align your CSR efforts with your organisation’s business goals. It’s imperative to recognise the deep insights that can link your sustainability projects with your corporate strategy, to drive profitability in the long-run. Through the course of this programme, you will be introduced to case studies that show clear SROI (Social Return on Investment), and you will engage in discussions that help make clear how you can lead your organisation’s CSR strategy in a manner that aids your beneficiaries, benefits your business, and aligns itself with the societal demands of your market.

Key Concepts Covered

Who should attend

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This Programme is for if you see the social and business value of a strong CSR programme - how it can’t just better society, but also strengthen your teams’ societal involvement and team spirit, weave goodness into your company’s DNA, and win over consumer trust – translating into profitability. The larger benefits of strong CSR are far-reaching.

Heads of CSR and Corporate Communications, and influential leaders with organisations who are tasked with social responsibilities.

Key Day Wise Outcomes

Day 1

  • Programme Inaugral
  • Context Setting

Day 2

  • CSR Strategy
  • CSR, Sustainability and Ethics: Definitions, Dialectic and Dilemmas
  • Moral Reasoning in CSR
  • CSR and Sustainability Case Study
  • Reporting on CSR - the Triple Bottom Line Guest talk by invited speaker on CSR

Day 3

  • Ethical & Responsible Leadership
  • The Context of Respnsible leadership
  • CSR Strategy & Leadership
  • The Characteristics of Responsible (Ethical) Leadership
  • Responsible Self-Management

Day 4

  • Creating value through CSR initiatives
  • Government of CSR
  • CSR and Competitive advantage
  • Aligning CSR and Corporate Reputation (case stydy)
  • Designing CSR strategies
  • Developing CSR Projects
  • Under the Mango Tree
  • Reflections and Learnings

SOCIAL MEDIA AND CONTENT DRIVEN PROMOTIONS

  • Social Media Listening
  • Content creation of different types of content for different phases of the customer journey
  • Content dissemination using social media
  • Ingredients of a successful referral marketing programme

SOCIAL MEDIA AND CONTENT DRIVEN PROMOTIONS (CONTD.)

  • Viral Marketing with Social Media
  • Predicting who is going to respond to a promotion
  • Targeting and personalising, based on data
  • Action Learning Activity
  • Revisit your consumer -decision journey from Day 1 and use this model to describe how you can use social media or content marketing for your business most effectively

PRICING MODELS FOR THE DIGITAL AGE

  • Freemium pricing
  • Prsonalised pricing through smart phone couponing
  • Geo-targeting, geo-conquesting and contextual marketing using mobile phones

DESIGNING PRODUCTS THAT SELL THEMSELVES

  • Involving consumers, co-creating products and innovating
  • Platforms, and disruptive product & service innpvations in current non platform businesses
  • Using the internet-of-things to create value Action Learning Activity
  • Action Learning Activity
  • Participants to synthesise learning over these three days and present comprehensive revised strategic marketing plans that leverage the key aspects of digital marketing framework

What will you learn

  • Developing a value-driven CSR strategy

  • Weaving together the functions of CSR, branding and marketing

  • Following a holistic framework that considers the environment, ethics and society

  • Monitoring the execution and implementation on both a macro and micro level

  • Evaluation of outcomes against planned goals

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Faculty

Faculty

Bodo B. Schlegelmilch

Chair Professor of Strategic Marketing, WU Vienna University

Faculty

Sabina Sadan

Consultant, Sustainability Leader and adjunct Professor at NUS & NTU, Singapore Chair Professor of Strategic Marketing, WU Vienna University

About The Indian School of Business

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The Indian School of Business evolved from the need for a world-class business school in Asia. Our founders – some of the best minds from the corporate and academic worlds – visualised the need for leadership in emerging Asian economies. They recognised that the rapidly changing business landscape would require young leaders with an understanding of evolving economies, as well as a global perspective. ISB is committed to its role in creating such leaders through its innovative programmes, outstanding faculty and thought leadership.

About ISB CEE Alumni

ISB CEE has a strong alumni community of more than 25,000 business leaders, senior professionals and entrepreneurs. Participation in CEE programmes make you a part of this elite and vibrant community and gives the opportunity to network with high-achieving peers across diverse industries. CEE alumni gain exclusive access to premium learning events, including speaker series, conferences and learning sessions.

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