The Indian Mobile Telecom Industry -A study of the regulatory and competitive environment and possible drivers for future growth
Submitted by: Yashasvi Mohanram, Sumantra Dasgupta - Class of 2009 Faculty Advisor: Professor Gireesh Shrimali
Abstract: The Indian mobile telecommunications industry stands at the cusp of a radical revolution, both in terms of the available market opportunity and the technological changes sweeping across the industry
The paper, analyzes the Indian mobile industry from the point of view of the drivers which promote (or actually, hinder) the growth of the sector. The paper identifies three significant drivers – the regulatory regime (specifically, in relation to spectrum availability and allocation), the nature of competition / consolidation in the sector, and the industry trends in relation to network expansion & market penetration.
Identifying the optimal mix of 3G VAS Service Bundle & Pricing Strategy for Indian Telecom Service Providers
Submitted by: Anshuman Banerjee, Deepti Singh - Class of 2009 Faculty Advisor: Professor Gireesh Shrimali
Abstract: The primary focus of this research work is to answer a key question – “How a Telecom Service Provider in India can increase its Average Revenue per User from its existing user base by rolling 3G VAS services?”
To answer this question, extensive primary and secondary market analysis was done and an Optimal Bundle of 3G VAS mobile services was identified along with a Pricing Strategy for Telecom Service Providers to extract the maximum Average Revenue per User.
