Microsoft’s Go-To-Market strategy for Azure in India

The case is set in mid-2009, about six months before the scheduled worldwide launch of Microsoft Azure. Cloud computing, a paradigm shift in the IT industry, is fundamentally changing the way software and services are delivered to an end user’s desktop. Cloud computing enables shared resources – software, hardware and information – t0 be provided to consumer computers on demand and consumers are charged based on usage. Azure is Microsoft’s offering in this space. Azure provides not only software and infrastructure as a service but also platform to develop new applications on a pay-peruse model.

Microsoft has always made its products available to users in the traditional license model and Azure would be a paradigm shift not only in terms of technology but also in terms of the business model – from one time license free and periodical maintenance contracts to a pay-as-you-use flexible model. The case focused on whether the nascent (in terms of IT adoption) India market was ready to adopt this new technology and way of doing business.

SRITNE and CMU tie-up for developing HMRI case

SRITNE and Carnegie Mellon University (CMU) have signed an MOU to collaborate on jointly studying the innovative use of all centre model by Health Management and Research Institute (HMRI) to provide affordable health care to rural population of Andhra Pradesh. This will further lead to research on impact of HMRI and policy relevant programs

Health Management Research Institute is an NGO that started operations in 2007. They have two services – 104 Van and the 104 call. The case focusses on the 104 Van service rolled out in a staggering fashion in the last one year in the state of AP. HMRI provides primary healthcare to 95% of the villages in AP once in every 30 days using a mobile van that visits the village. This process, the existing technology and public private partnerships are carefully studied. Various challenges and a number of partnership/outsourcing options and are explored for expanding this network into the other states in India.


YES Bank- A case study

YES Bank is a young bank that has achieved excellence in a short span of time after inception of its operations. This is attributed to the superior IT strategy and the human resources strategy employed by the bank. At this juncture there is a specific IT project that requires a lot of customisations on off-the-shelf components and the dilemma is to choose which of the outsourcing techniques – managed services, outsourcing to a vendor based on Time & material pricing or in-house development. The various pros and cons are discussed and the case is left open to choose the option that maximizes the value of the firm in the long-term.

Wipro case study

WIPRO was looking to improve efficiencies in the delivery operations of Managed Services Business. The Flex Delivery Model was conceived at that point in time wherein the resources could be shared across the different clients thereby load balancing the capacity across the month. Also, essentially the resources are divided into two levels of skill-set- the specialised resources being used for the advanced knowledge requirement for the various clients and the generic resources performing low-skill-set jobs across all clients. This model also addresses the high turnover rate in the outsourcing industry owing to monotonous projects with an increased exposure to different clients and more challenging issues.

ZINNOV case study

ZINNOV case is about Macrovision’s need to offshore some of its product development to remain competitive and finding the right partner. This case deals with the thought process that goes on when making a critical decision like offshoring, the key considerations in the decision process and the alignment of incentives with the offshore-partner. It aims to develop practical knowledge on the management and strategic issues faced by companies while making the offshoring decision.


Data Warehousing as a Strategic Tool at Bharti Airtel

Data Warehousing as a Strategic Tool at Bharti Airtel is one of the first few business cases written at the Indian School of Business as a part of its strategic initiative of creating a leading repository of business cases focussing on India and the emerging markets. Written under the supervision of Professor Ravi Bapna and Professor Lakshmi Iyer, this case study examines the use of Information Technology in a highly customer centric organisation. By assessing the unique situation at Bharti Airtel, the case tries to bring out the advantages and characteristics of data warehousing and business intelligence. It also accentuates the role of data mining and business intelligence in creating strategic business and financial benefits for an organisation.