Executive Education / Strategy

ISB-Certificate Programme in Business Analytics (Batch 9)

June 16-20, 2014


Business Analytics, indispensable in today’s age of Big Data, is an optimal mix of Data Collection, Data Visualization, Data Management, Statistics, Machine Learning, Operations Research, Critical Thinking and, last but not the least, the Domain Knowledge. Being an interdisciplinary field, it creates insights and values in ways hitherto unheard of, to – Industry, Government and others - thereby providing a competitive advantage.

Using detailed survey data on the business practices and information technology investments of a large number of publicly traded firms is a big advantage. MIT and University of Pennsylvania scientists, Erik Brynjolfsson, Lorin M Hitt and Heekyung Hellen Kim find that firms greatly benefit from adopting Data Driven decision-making based on Business Analytics. The output, productivity, asset utilization, return on equity and market value for these firms are far superior to those firms that do not use Business Analytics. Business Analytics and Data Scientists are here to stayand the demand can only increase.

Programme Overview

The ISB-Certificate Programme in Business Analytics (CBA) is designed on a schedule that minimises disruption of work and personal pursuits. The programme is a combination of classroom and technology aided learning platforms. CBA is a rigorous and challenging programme. Participants will typically be on campus for a six-day schedule of classroom learning every alternate month, for a span of 15 months, which would ideally be planned to include a weekend.

In the month of no classroom connect; the classes will be conducted over a technology aided learning platform. The contact hours in this platform would be 24-hours a month and every alternate month. (Details shared in the programme calendar).

Benefits of business analytics

  • Improving the decision-making process (quality and relevance)
  • Speeding up of decision-making process
  • Better alignment with strategy
  • Realising cost efficiency
  • Responding to user needs for availability of data on timely basis
  • Improving competitiveness
  • Producing a single, unified view of enterprise information
  • Synchronising financial and operational strategy
  • Increase revenues
  • Sharing information with a wider audience

Faculty Director

Bhimasankaram Pochiraju, Clinical Professor of Statistics and Executive Director-Applied Statistics and Computing Lab, Faculty Director-Certificate Programme in Business Analytics.

Faculty Board

Sridhar Seshadri, Deputy Dean – Operations and Area Leader Operations Management, ISB.

Bhimasankaram Pochiraju, Faculty Director for Certificate Programme in Business Analytics, Executive Director, ASC Lab, ISB

Dr. Shailesh Kumar, Member of Technical Staff at Google

Participants Testimonials

"Very nicely designed data-science programme consisting of different aspects like statistics, business, machine learning, and data visualization. The course provides good balance of theory and practical application of different techniques covered through sessions taken by world renowned faculty."

Neeraj Sabhnani Vice President - Analytics solutions at Nuevora Analytics

"CBA programme has affected my approach towards looking at a problem and solving it more effectively.It has changed my perception that "not all the problems has a solution".I've enjoyed being part of this programme"

Haneesh Reddy Analyst Programmer - Accenture Services Private Limited

"The CBA is a career enriching programme that provides an ideal mix of key concepts and theory and hands on application through real case studies and datasets from industry. "

Sneha Komma Data Specialist, Google India (Global Logic Inc.)

"The CBA is a career enriching programme that provides an ideal mix of key concepts and theory and hands on application through real case studies and datasets from industry. "

Sneha Komma Data Specialist, Google India (Global Logic Inc.)

“A beautifully crafted programme that balances regular and online coursework to fit in with our work schedules and enhanced by opportunities to engage with leading faculty and outstanding peers.”

Garima Jena Vice-President, G3 Group

“Statistical Analyst/ Data Scientist, Visual IQ A ‘Complete Diet’ that provides all the nutrition required for a healthy Data Scientist, prescribed by the most eminent instructors and practitioners in the field of analytics. ”

Arun Prakash A Statistical Analyst/ Data Scientist, Visual IQ

“ISB’s Business Analytics Programme has entirely changed my outlook towards business decisions. The course is an excellent blend of theory and pragmatic applications to business.”

Sudarson Roy Pratihar Vice President, Fintech Lab,VirtusaPolaris

“The CBA programme is perfectly designed, with the right ingredients of analytical depth, functional breadth and business acumen, keeping in mind the global need of tomorrow. Furthermore, CBA is an important tool to be equipped with for any aspiring CAO/CDO.”

Mitesh Vora Director, Advanced Analytics CoE, Flextronics

“ISB’s CBA is the perfect amalgamation of a great curriculum, top global faculty and peers with extremely diversified experience. The programme provided just the right combination of concepts in statistics, machine learning, industry-specific models, relevant case studies and other tools. It has been a truly enriching experience. ”

Shweta Gaur Senior Architect, Infosys

Programme fee

INR 7,50,000 plus tax the fee covers the following:
• Admission fee
• Tuition fee
• Course material
• Accommodation and food on campus

Programme Date

Sep 30, 2017

Venue

ISB, Hyderabad | Mohali Campus

How to apply

Click here to apply

Contact us

Centre for Executive Education
Indian School of Business , Gachibowli, Hyderabad - 500 032, India
Ph: +91 40 23187516
Mobile: +91-94401-21755
isb.edu/cee